Certificate in Strategic Planning Basics
This is the ideal course for those in a leadership position or who need to make strategic decisions. Participants will learn about a series of strategic planning tools and see how each can provide a new perspective on a given business. The course includes examples and scenarios on how to use these tools as well as exercises on how to practice applying them.
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Professional
Paid
Development
Advanced
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Introduction to Strategic Planning
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Objective:
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What is Strategy?
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Strategic Management
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What Is Strategic Planning?
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Strategic Planning versus Strategic Thinking
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Identify Vision, Mission and Values
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Strategic Planning Process
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Objective:
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The Process
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What to Focus on
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Beware of Overlaps
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SWOT Analysis
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Objective
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What is SWOT?
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The 4 P's of Marketing
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Guidelines
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Five Forces Analysis
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Objective
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What Is the Five Forces Analysis?
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Threat of New Substitutes
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Threat of New Entrants
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Bargaining Power of Buyers
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Bargaining Power of Suppliers
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Intensity of Industry Rivalry
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PESTLE Analysis
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Objective
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What is PEST or PESTLE?
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Political
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Economic
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Social
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Technological
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Legal
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Environmental
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Growth Share Matrix
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Objective
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What Is Growth Share Matrix?
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Questions Marks
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Stars
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Guidelines
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Balanced Scorecard
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Objective
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What Is a Balanced Scorecard?
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First Generation Balanced Scorecard
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Second Generation Balanced Scorecard
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Third Generation Balanced Scorecard
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Cash Cows
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Dogs
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