Certificate in Marketing Basics

Thanks to the rise of technology and social media, the world of marketing and advertising has become bigger than ever. Unfortunately, this can cause any company to become confused or even intimidated about getting their product or service out into the market. But if we can learn the right strategies with the right tools, we can break into the marketing world without fear or hesitation

150,000 USh

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Teacher	Administrator
Last Update	08/25/2023
Completion Time	4 hours
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Professional Paid Development Advanced

Module One: Getting Started
- Workshop Objectives
Module Two: What is Marketing?
- What is a Market?
- Marketing is Not Selling
- Understanding Customer Needs
- Defining Your Product or Service
- Module Two: Review Questions
  
  10 xp
Module Three: Common Marketing Types (I)
- Direct Marketing
- Active Marketing
- Incoming Marketing
- Outgoing Marketing
- Module Three: Review Questions
  
  10 xp
Module Four: Common Marketing Types (II)
- Guerrilla Marketing
- B2B Marketing
- B2C Marketing
- Promotional Marketing
- Module Four: Review Questions
  
  10 xp
Module Five: The Marketing Mix
- Product
- Price
- Promotion
- Place
- Module Five: Review Questions
  
  10 xp
Module Six: Communicating the Right Way
- The Marketing Pitch
- Sell Value, Not the Price
- Fun and Entertaining is Powerful
- Choosing the Right Media
- Module Six: Review Questions
  
  10 xp
Module Seven: Customer Communications
- Give Your Customers a Voice
- It’s Not About You, It’s About Them
- Every Interaction Counts
- Answer Questions Honestly
- Module Seven: Review Questions
  
  10 xp
Module Eight: Marketing Goals
- Brand Switching
- Repeat Purchases
- Brand Loyalty
- Inform and Educate
- Module Eight: Review Questions
  
  10 xp
Module Nine: The Marketing Funnel
- Awareness
- Interest
- Desire
- Action
- Module Nine: Review Questions
  
  10 xp
Module Ten: Marketing Mistakes (I)
- Not Taking Social Media Seriously
- Not Having a USP
- Cross Cultural and International Translations
- Not Building a Relationship
- Module Ten: Review Questions
  
  10 xp
Module Eleven: Marketing Mistakes (II)
- Not Having a Plan
- Aiming at Everyone
- Not Tracking Metrics
- Not Listening to Your Customers
Module Twelve: Wrapping Up
- Words from the Wise
- End of Course Certification

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